Next Tuesday, over 3000 guests are expected to visit Tortola as part of the Ubersoca Cruise’s inaugural visit to the British Virgin Islands. The Premier and Minister of Tourism described the event as a milestone for the territory’s tourism and cultural industries. The island's Junior Minister for Culture and Tourism said the event would provide an opportunity for visitors to experience the authenticity of Virgin Islands culture.
To put the visit in perspective, one must bear in mind that the total population of the British Virgin Islands is less than 40,000, and up to the advent of mass tourism, the island's cultural industry was fishing and farming.
If the Ubersoca visit reflects the authenticity of Virgin Island culture, times have certainly changed since the early 1980’s when I published my book Virgin Island Sketches, a page from which is shown below. In those days the islands proudly boasted, ''Yes, Were Different''. More recently, they have become intent on being the same as everywhere else.
When will Caribbean leaders realize that culture is not a commodity to be flaunted and sold. Its true worth lies deep in the hearts of the people.
My recent video has more to say about the changes brought about by mass tourism in the Caribbean.
I have taken the title for this post from Herbert Read's book To Hell With Culture.